"61% agree media auditing lowers client costs: 10% agree they measure the right things"
"Media agencies are too focused on performance metrics established 15 years ago. Current benchmarks are becoming increasingly irrelevant"
"We need to loosen our obsession with reducing price and move to metrics that both media owners and clients value"
"Clients need help to navigate change and improve performance: they don't need to hear they can get a cheaper deal down the road"
"Transformational change is required now to ensure clients and agencies maximise the opportunity for brilliant and effective work"
"Tactics, measures and metrics are now in huge conflict. Go back to the consumer and view the communications world through their lens"
"Choosing an agency in the machine marketing world is about who's got the best PHDs and systems - not old currencies of size, location or profile"
"We value what we measure"
MediaSense helps Brand Owners to generate the most out of local and global media budgets and to navigate successfully through media change.
Our clients recognise that excellence in Value and Performance in the digital media world requires a different blend of skills and metrics to those offered by traditional media management techniques.
MediaSense has developed Active Media Governance – a new technique for improving performance across all media channels, both analogue and digital. Our Governance service provides total management of the media supply chain, eliminating inefficiencies, increasing productivity and ensuring commercial and media goals remain tightly aligned.