Lloyds Banking Group appoints Media Sense
Media Sense were recently awarded the project management of the media agency review for the Lloyds Banking Group. The scope of work encompasses agency search, briefing, process management, evaluation and buying analytics, thorugh to appointment.
The following story appeared on Brandrepublic on 31st March 2009.
“Lloyds calls £80m media review”
London- Lloyds Banking Group, the financial giant created by the merger of Lloyds TSB with HBOS last year, is reviewing its £80m media planning and buying arrangements.
The bank will run a pitch process involving the incumbent on the £44m Lloyds business, ZenithOptimedia, and Vizeum, the incumbent on the £36m HBOS account, as well as two other unnamed agencies.
The pitch is being led by Joe Clift, the head of brand and customer marketing at Lloyds, with the pitch management consultancy Media Sense co-ordinating the process.
Nigel Gilbert, the group marketing director at Loyds, said: “In the current environment and as we bring the LTSB and HBOS businesses together, it makes absolute sense for us to take a look at how we structure our media planning and buying relationships”.
“We are intent on working with the very best across the industry, to ensure we have the best possible model consistent with our future brand and business plans”.