Media Sense were recently commissioned by The Nielsen Company to author a major new report assessing the impact of recession on consumers, brands and businesses in the UK. The report, entitled Reading the Recession, catalogues the effects of the recession on key sectors within the marketing industry, and also identifies the sectors where recovery looks set to emerge.

Reading the Recession is an essential reference and information source for anyone making marketing investment decisions in 2010.

Among the findings :
- April 2009 was the low point of the downturn.
- All indicators have since improved, but still remain negative.
- Job vacancies in IT, Secretarial, Construction and Sales have fallen by over 50%.
- Job vacancies in Education, Health and Social Services have been the least affected.
- Government ad spend increased by 33% over the period.
- Supermarkets increased ad spend by 14% over the period.
- Motor manufacturers wiped 28% off ad budgets over the period.
- Retail, supermarkets, technology and FMCG hold the key to ad spend growth in 2010.
- Marketing spends should rise in 2010, but recovery will be patchy and anaemic.

For more information and a preview of the report, go to http://www.nielsenmedia.co.uk/recession/reading_the_recession.html

Posted Friday 4th December 2009