Why measurement alone will not lead to better marketing
We wanted to share with you a very interesting article from Advertising Age, based on a survey of 400 CEOs, CFOs and CMOs. The survey was designed to understand how companies are measuring and managing their marketing activities. It concludes that those companies who are the most successful are practicing ‘marketing performance management’; they are systematically measuring, learning from and improving their marketing strategies and initiatives over time.
In a nutshell, this is MediaSense’s business mantra!
To see the story in Advertising Age click here