MediaSense announces partnership with Aprais
Aprais, the global relationship management company and MediaSense, the leading media performance management company have formed a partnership in the UK. Under the deal, MediaSense will offer the Aprais system as part of its wider Media Governance portfolio of services, to its clients both in the UK and internationally.
At MediaSense, we believe that a more structured and collaborative approach to managing media agencies is long overdue.
We are no longer convinced that managing relationships through the outcome of cost-centric benchmarking and go-to-market account reviews best serves the interests of clients or agencies because they are so disruptive to the overall relationship.
MediaSense will now offer the Aprais system as a key part of our Media Governance service portfolio to clients both in the UK and internationally.
For brand owners, using Aprais helps improve relationships and performance over time; embeds strong and consistent agency management processes; and it reflects a client’s commitment to long term, open business relationships.
For agencies, Aprais enables clear and consistent management of client relationships; it ensures that fair, objective PBR metrics are in place; it aids account tenure by flagging issues early on and it can also help improve client behaviours, by providing a transparent environment for relationship assessment.
Andy Pearch, co-Founder, MediaSense said: “Core to our offering is the belief that constructive and collaborative management of relationships is long overdue in the media services industry, where audit and pitch have become the default mechanisms for relationship management. Our new partnership with Aprais provides MediaSense with a robust platform from which to practice what we preach.”
Libby Child, Managing Director, Aprais UK said: “We are delighted to have formed this Partnership with MediaSense who share our view that the best work is usually grounded in the strongest relationships. They are deeply immersed in the media industry, so the opportunity to extend the reach of Aprais into this underserved area is very exciting for us.”
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http://www.brandrepublic.com/News/992781/MediaSense-announces-client-management-deal/