MediaSense was set up in April 2009 by Andy Pearch, ex Co-Founder & CEO Billetts and Graham Brown, ex Managing Director, Carat International. The company was created to be a challenger brand to the established media auditor, consultant and pitch doctor sector.
MediaSense is an innovator. We are unencumbered by organisational legacy and have built a company which is nimble and future-facing, embraces new media, new technologies and emerging communications planning techniques.
MediaSense was founded on the premise of giving clients intelligent, mature and high value advice on their business and media challenges. We take the view that media should not be planned, bought or measured as a commodity, but rather that advertisers will derive maximum ROI through more holistic and active media governance.
Our ambition is to be a trusted strategic partner to our clients. We already work with a number of blue chip clients in market sectors that include Electrical goods, Entertainment, Finance, Government and Sports.
We start with Media Performance rather than Media Cost. To realize the greatest gains, we work with clients to identify their objectives and specify targeted outcomes – strategic or implementational. Once these are established, we identify the key value drivers along the media supply chain.