MediaSense lives and breathes six competencies: Experience, Analysis, Commercialism, Logic, Collaboration and Breakthrough Thinking. The partners at MediaSense embody these competencies. Each has a track record of providing intelligent and relevant advice that is delivering winning results for our clients
Experience – a deep understanding of how clients, agencies and media owners work and operate, their markets, motivations and objectives.
Analysis – a desire to interrogate the key data that Brand Owners have access to from their business (and look for new sources where possible) and to derive insights from this data that can have an impact on marketing and media performance.
Commercialism – the maturity and experience to understand that businesses constantly need to address costs, improve value and innovate, while remaining competitive.
Logic – clear, focused and organized thinking that is able to map out and establish improved processes and behavior
Collaboration – sharing points of view, knowledge, insight and data, to encourage teamwork and to break down fiefdoms
Breakthrough thinking – the ability to innovate and transform through collaboration on ideas and knowledge transfer