Which Way Next? was a summit for leading influencers from the media industry to share new thinking on the changing face of the client/agency and media owner relationships in the increasingly democratised and data-driven media landscape.

We had a fantastic turnout on the day, addressed by a panel of expert speakers which included:

Nigel Gilbert, CMO, Virgin Media
Geoff Seeley, Director for Global Media Innovation, Unilever
Justin Gibbons, Founder, work.research
Rob Horler, CEO, Aegis Media UK
Bruce Daisley, Commercial Director, Twitter
Jonathan Allan, Sales Director, Channel 4
Pete Robins, Founder, Agenda 21
Gurbaksh Chahal, Founder & CEO, Radium One

Some of the big issues of the day were around:

•  Operating models and remuneration structures
•  Evolving role and remit of the media agency
•  Moving beyond legacy media research and auditing practices
•  Access to talent and innovation
•  Managing data – assets and inconvenience

We also presented findings from our proprietary industry research, which focussed on collaboration models and the future role of media agencies. You can view the highlights here.

Feedback from the audience was exceptionally good. Here are just a few examples:

“Seriously good line up of speakers“

“Refreshing to see people tackling the agency model head on and no skirting the issues.“

“The insights from the speakers were good and refreshing.  They weren’t selling themselves, just focussed on the problems and opportunities.“

“The quality and honesty of the presentations were exceptional!“

Stay tuned for our next event!