News
Why Integration can save Advertising
We wanted to share with you an entertaining and thought-provoking article by Justin Gibbons of Work Research, which sets out a manifesto for integrated marketing communications best practice. He points out the folly of the current focus on execution, process and the continued use of outdated metrics, and urges a readjustment of focus towards three [...]
MediaSense appoints Head of Digital
MediaSense, has appointed Ryan Kangisser as its Head of Digital to help them accelerate their fast growing business.
Prior to Joining MediaSense, Ryan was Principal Consultant with Billetts and Account Director at Profero, the leading independent digital agency.
Graham Brown commented: “We are delighted that Ryan is going to be working with us. He is [...]
The Big Media Debate: why it’s time for a new approach
The recent Big Media Debate, hosted by News International in partnership with Haymarket Brand Media involved participants from all key areas of the media business. It centered on a collection of sobering realities that have defined the media arena in 2009 and 2010. In short:
Clients have been forcing media agencies to pitch [...]
The need for transformational change in client/agency relationships
Mark Hunter, CEO Molson Coors and President of ISBA, recently delivered a keynote speech at the IPA Members’ Lunch on Wednesday 21st April 2010.
In his speech he argues that transformational change is required now in the marketing communications industry to ensure that clients and agencies maximise the opportunity for brilliant and effective work.
In [...]
MediaSense announces partnership with Aprais
Aprais, the global relationship management company and MediaSense, the leading media performance management company have formed a partnership in the UK. Under the deal, MediaSense will offer the Aprais system as part of its wider Media Governance portfolio of services, to its clients both in the UK and internationally.
At MediaSense, we believe that a more [...]
Why measurement alone will not lead to better marketing
We wanted to share with you a very interesting article from Advertising Age, based on a survey of 400 CEOs, CFOs and CMOs. The survey was designed to understand how companies are measuring and managing their marketing activities. It concludes that those companies who are the most successful are practicing ‘marketing performance management’; [...]
Dominic Stead Joins MediaSense
Dominic Stead, ex Joint Managing Director of MPG UK and CEO of in-flight media owner InviseoMedia has joined the media management consultancy, MediaSense as a consultant to help them develop their fast growing business.
MediaSense was launched in April 2009 by Andy Pearch, ex-CEO of Billetts and Graham Brown, ex Group Development Director, Aegis plc and [...]
Reading the Recession
Media Sense were recently commissioned by The Nielsen Company to author a major new report assessing the impact of recession on consumers, brands and businesses in the UK. The report, entitled Reading the Recession, catalogues the effects of the recession on key sectors within the marketing industry, and also identifies the sectors where recovery looks [...]
Invesco Perpetual appoints Ptarmigan
Media Sense recently managed the media agency review for Invesco Perpetual.
This is how Media Week reported the news:
“Invesco Perpetual has handed its estimated £5m media planning and buying account to financial media agency Ptarmigan Media, following a competitive pitch.
The specialist financial media agency has taken over the account from incumbent Arena BLM, which declined to [...]
Lloyds bank appoints MEC
Media Sense recently completed the project management of the media agency review for the Lloyds Banking Group.
This is how the story was reported by Media Week:
“Lloyds Banking Group has awarded its £80m media planning and buying account for Lloyds TSB and HBOS brands to WPP’s Mediaedge:cia (MEC).
The appointment comes after a final head to head battle [...]