News
Ryan Kangisser, Mediasense named one of Media Week’s 30 under 30
Media Week’s 30 Under 30 revealed Media Week can exclusively reveal the talented media professionals who made it onto this year’s 30 Under 30 list.
After receiving more than 100 nominations for this year’s 30 Under 30 list the Media Week editorial team has compiled the 30 media professionals who best matched the criteria asked for. [...]
Ingredients for a successful agency
In addition to traditional planning and buying, the ability to balance paid-for, owned and earned media, and to levarage each effectively, is now a key component of agency success.
Most media agencies were founded at a time when buying clout was paramount. In an offline TV-centric communications world, it was all about huge volume deals delivering [...]
All about – Which way now?
There were spiky observations and erudite debates at the Which Way Now? event, hosted by the consultancy MediaSense last week. Poised to become a regular summit, Which Way Now? invited leading influencers from the media industry to share new thinking on the measurement of media performance, the management of agency relationships and strategies for managing [...]
Which way now? Re-examining value and values in media, November 3rd 2010, Design Council, London
“Which way now? Took place on November 3rd 2010 at the Design Council, London
Which way now? is a summit for leading influencers from the media industry to share new thinking on the measurement of media performance, the management of agency relationships and strategies for managing change.
An impressive cast of leading industry speakers presented to a [...]
Why Integration can save Advertising
We wanted to share with you an entertaining and thought-provoking article by Justin Gibbons of Work Research, which sets out a manifesto for integrated marketing communications best practice. He points out the folly of the current focus on execution, process and the continued use of outdated metrics, and urges a readjustment of focus towards three [...]
MediaSense appoints Head of Digital
MediaSense, has appointed Ryan Kangisser as its Head of Digital to help them accelerate their fast growing business.
Prior to Joining MediaSense, Ryan was Principal Consultant with Billetts and Account Director at Profero, the leading independent digital agency.
Graham Brown commented: “We are delighted that Ryan is going to be working with us. He is [...]
The Big Media Debate: why it’s time for a new approach
The recent Big Media Debate, hosted by News International in partnership with Haymarket Brand Media involved participants from all key areas of the media business. It centered on a collection of sobering realities that have defined the media arena in 2009 and 2010. In short:
Clients have been forcing media agencies to pitch [...]
The need for transformational change in client/agency relationships
Mark Hunter, CEO Molson Coors and President of ISBA, recently delivered a keynote speech at the IPA Members’ Lunch on Wednesday 21st April 2010.
In his speech he argues that transformational change is required now in the marketing communications industry to ensure that clients and agencies maximise the opportunity for brilliant and effective work.
In [...]
MediaSense announces partnership with Aprais
Aprais, the global relationship management company and MediaSense, the leading media performance management company have formed a partnership in the UK. Under the deal, MediaSense will offer the Aprais system as part of its wider Media Governance portfolio of services, to its clients both in the UK and internationally.
At MediaSense, we believe that a more [...]
Why measurement alone will not lead to better marketing
We wanted to share with you a very interesting article from Advertising Age, based on a survey of 400 CEOs, CFOs and CMOs. The survey was designed to understand how companies are measuring and managing their marketing activities. It concludes that those companies who are the most successful are practicing ‘marketing performance management’; [...]