Opinion

Media Minds – the issues that mattered in February

MediaSense recently started an online community on LinkedIn. Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues touching the global media industry. We already have nearly 500 members from around the world.
Each month we publish a digest of the 3 key topics that got our [...]

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Posted Friday 5th March 2010

Media Sense creates Media Minds community

In December, Media Sense started an online community on LinkedIn. Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues touching the global media industry.
The group is intended as a collaborative dialogue with those who have a genuine passion for the sector, and who strive for [...]

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Posted Monday 8th February 2010

Pitch Imperfect

The following letter was published in full in the trade magazine “Campaign” on 12th November 2009 and is intended to provide insight and leadership in this hot topic area:
“2009 will leave many people in the media agency world bruised, scarred, exhausted and quite possibly downhearted. No year in living memory has witnessed such a [...]

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Posted Monday 16th November 2009

Does the Outdoor Trading model need to change ?

Media Sense commented recently in an “Off the Fence” piece for Media Week. We set out the argument for changing the outdoor trading model. The full article reads :
Annie Rickard, Chief Executive of Posterscope, thinks outdoor trading should move beyond a cost-per-panel basis if its value is to be recognised in the wider media landscape. [...]

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Posted Monday 19th October 2009

Flat-Broke and Broken? How the Media World Must Change in 2009

By Andy Pearch |  Written for Billetts, Christmas 2008
The end of the consumer credit and asset bubbles herald unprecedented times for Brand Owners and Media Owners. MFI and Woolworths sank, over-burdened with debt and unable to keep in step with changing consumer needs. In the US the future is uncertain for media companies Viacom and [...]

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Posted Thursday 11th December 2008

The Business of International Media Pitches

By Andy Pearch | Autumn 2008
The pitch season is once more upon us. It has been a relatively quiet year for media account reviews so far, despite the declining global economic backdrop.
But things are about to change, fast, for three reasons. Wilting margins : The credit crunch is putting pressure on most consumer markets, particularly the [...]

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Posted Thursday 27th November 2008

The Measurement of Change

By Andy Pearch |  Written for IDS, 2008
The impact of digital media has brought significant change in the way that people access and interact with their media communications.
As advertisers begin to recognise the fresh and seemingly limitless opportunities that digital can offer, all media measurement companies must seek to change, expand and improve business strategies [...]

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Posted Thursday 27th November 2008