Opinion
Consumer Magazines: treading water?
The recent ABC consumer magazine release for January to June 2010 generated a mixed response.
On one hand, media owners were as keen as ever to cherry pick the positives and highlight the successes, while agencies have been more willing to give a candid view on what was a less than inspiring set of results.
MEC’s [...]
ITV must keep an eye on the mass market ball
ITV’s plan to put its high definition digital channels into a BSkyB subscription package as part of a five-year strategy is not seen as a “game-changer” by experts.
Chief executive Adam Crozier revealed robust half-year figures yesterday but also admitted ITV’s shortcomings. He said broadcasting had changed rapidly in recent years and said: “ITV is not [...]
Is the time right for more scrutiny of TV ad regulations?
The sudden announcement that the House of Lords is to hold a review into television advertising regulations caught most industry stakeholders and observers on the hop.
The House of Lords communications committee is to look at the regulatory changes to the ad business already under discussion or due to be implemented, from product placement to ITV’s [...]
Pay Wall hits The Times Traffic Hard
Rupert Murdoch’s experiment with a pay wall for The Times newspaper in London has yielded its first results: a two-thirds drop in the brand’s market share within the print news and media category since it began demanding registration in May and subsequently erected a tall pay wall on July 2.
But audience numbers may not [...]
Media Perspective – Intermediaries can be a positive force for change
The following was written by Ian Darby and appeared in Campaign magazine on 9th July 2010.
Last week’s annual media owner versus media agency cricket match at the Hurlingham Club, which raised around £100,000 for the Lord’s Taverners charity, demonstrated that this remains an industry, underneath its competitive streak, that is capable of incredible unity and [...]
Media Minds Quarterly – Q2 2010
MediaSense hosts a thriving online community on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry. We now have well over 700 members from around the world.
Every quarter we publish a summary of the key topics that got [...]
Campaign Magazine interviews Andy Pearch
The following article originally appeared as an interview with Andy Pearch, co-founder of MediaSense in their ‘Double Standards’ feature on 22/4/2010.
Campaign: “Why were there so many media pitches last year and will this dry up to some extent in 2010?
AP: 2009 was an anomalous year : the number of pitches globally rose by 40%, and [...]
Are agencies getting better at retaining their clients?
One in 5 accounts – including General Motors, Carlsberg, Coty, EDF, Unilever and Home Depot – were retained over the last 12 months, compared to an historical average of 1 in 7. Is this a blip, or the start of a trend?
Of course, there were more pitches worldwide than ever in 2009 – about 30% [...]
The Value Paradox
For many brand owners, the intricacies and currencies of the UK’s media trading system remain a mysterious subject, best left to “specialists”. Media specialists are tasked with buying the most appropriate media as competitively as possible; their performance is in turn externally assessed by another group of specialists, which may or may not trigger [...]
Media Minds – the issues that mattered in March
Each month we publish the 3 key topics that got our Linkedin ‘Media Minds’ group talking the most. Here’s what our group had to say in March:
Things can only get better
Things are looking up for media folk this month with a succession of good news stories. In the UK, the largest commercial TV channel [...]