Opinion
Media Minds January 2013
MediaSense hosts a thriving online community with over 2000+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on here to see [...]
Media Minds September 2012
MediaSense hosts a thriving online community with over 2000+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on here to see [...]
Media Minds May 2012
MediaSense hosts a thriving online community with over 1,600+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on here to see [...]
The changing face of the media pitch
The media pitch hasn’t changed but it should. Over-scoped briefs seeking solutions to too many ill defined marketing communications problems, sloppy processes and ludicrous media costing templates designed in the 1980s for an analogue world, all too frequently conspire to achieve an incredibly ambitious goal – the status quo, with the promise of huge cost [...]
Media Minds January 2012
MediaSense hosts a thriving online community with over 1,600+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on link to see [...]
Has OFCOM ducked the real TV trading debate?
Barely noticeable amid the Christmas rush, Ofcom published the findings of its review of the UK’s TV advertising trading market. Predictably and rightly for now, it found insufficient grounds for referral to the Competition Commission. More surprisingly and disappointingly, the report offered scant practical advice for advertisers on trading governance going forwards.
True, the TV trading [...]
Top Ten Digital Developments for 2012
There is often a feeling of déjà-vu when making predictions in digital marketing as the usual suspects tend to crop up…mobile, local, multichannel, data etc. Either we are all extremely bad at making predictions or the industry is failing us. Naturally I favour the latter since as I see it, we spend too long as [...]
Media Minds September 2011
MediaSense hosts a thriving online community with over 1,500+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on link to see [...]
Media Minds Quarterly – Q1 2011
MediaSense hosts a thriving online community with over 1,000 members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on this link to [...]
Are you changing the way you buy media?
The way in which brands buy media could be at the brink of dramatic change. For decades, it has been built on a three-way relationship between brands, media owners and agencies, but these foundations could be starting to crumble with new platforms emerging that allow brands to buy direct.
A report by consultancy MediaSense has identified [...]