Insights
Opinion: Consumer Magazines: treading water?
The recent ABC consumer magazine release for January to June 2010 generated a mixed response.
On one hand, media owners were as keen as ever to cherry pick the positives and highlight the successes, while agencies have been more willing to give a candid view on what was a less than inspiring set of results.
MEC’s [...]
News: Why Integration can save Advertising
We wanted to share with you an entertaining and thought-provoking article by Justin Gibbons of Work Research, which sets out a manifesto for integrated marketing communications best practice. He points out the folly of the current focus on execution, process and the continued use of outdated metrics, and urges a readjustment of focus towards three [...]
Opinion: ITV must keep an eye on the mass market ball
ITV’s plan to put its high definition digital channels into a BSkyB subscription package as part of a five-year strategy is not seen as a “game-changer” by experts.
Chief executive Adam Crozier revealed robust half-year figures yesterday but also admitted ITV’s shortcomings. He said broadcasting had changed rapidly in recent years and said: “ITV is not [...]
Opinion: Is the time right for more scrutiny of TV ad regulations?
The sudden announcement that the House of Lords is to hold a review into television advertising regulations caught most industry stakeholders and observers on the hop.
The House of Lords communications committee is to look at the regulatory changes to the ad business already under discussion or due to be implemented, from product placement to ITV’s [...]
Opinion: Pay Wall hits The Times Traffic Hard
Rupert Murdoch’s experiment with a pay wall for The Times newspaper in London has yielded its first results: a two-thirds drop in the brand’s market share within the print news and media category since it began demanding registration in May and subsequently erected a tall pay wall on July 2.
But audience numbers may not [...]
Opinion: Media Perspective – Intermediaries can be a positive force for change
The following was written by Ian Darby and appeared in Campaign magazine on 9th July 2010.
Last week’s annual media owner versus media agency cricket match at the Hurlingham Club, which raised around £100,000 for the Lord’s Taverners charity, demonstrated that this remains an industry, underneath its competitive streak, that is capable of incredible unity and [...]
Opinion: Media Minds Quarterly – Q2 2010
MediaSense hosts a thriving online community on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry. We now have well over 700 members from around the world.
Every quarter we publish a summary of the key topics that got [...]
News: MediaSense appoints Head of Digital
MediaSense, has appointed Ryan Kangisser as its Head of Digital to help them accelerate their fast growing business.
Prior to Joining MediaSense, Ryan was Principal Consultant with Billetts and Account Director at Profero, the leading independent digital agency.
Graham Brown commented: “We are delighted that Ryan is going to be working with us. He is [...]
News: The Big Media Debate: why it’s time for a new approach
The recent Big Media Debate, hosted by News International in partnership with Haymarket Brand Media involved participants from all key areas of the media business. It centered on a collection of sobering realities that have defined the media arena in 2009 and 2010. In short:
Clients have been forcing media agencies to pitch [...]
News: The need for transformational change in client/agency relationships
Mark Hunter, CEO Molson Coors and President of ISBA, recently delivered a keynote speech at the IPA Members’ Lunch on Wednesday 21st April 2010.
In his speech he argues that transformational change is required now in the marketing communications industry to ensure that clients and agencies maximise the opportunity for brilliant and effective work.
In [...]