Insights

Opinion: Consumer Magazines: treading water?

The recent ABC consumer magazine release for January to June 2010 generated a mixed response.
On one hand, media owners were as keen as ever to cherry pick the positives and highlight the successes, while agencies have been more willing to give a candid view on what was a less than inspiring set of results.
MEC’s [...]

Read more…

Posted Wednesday 1st September 2010

News: Why Integration can save Advertising

We wanted to share with you an entertaining and thought-provoking article by Justin Gibbons of Work Research, which sets out a manifesto for integrated marketing communications best practice. He points out the folly of the current focus on execution, process and the continued use of outdated metrics, and urges a readjustment of focus towards three [...]

Read more…

Posted Friday 6th August 2010

Opinion: ITV must keep an eye on the mass market ball

ITV’s plan to put its high definition digital channels into a BSkyB subscription package as part of a five-year strategy is not seen as a “game-changer” by experts.
Chief executive Adam Crozier revealed robust half-year figures yesterday but also admitted ITV’s shortcomings. He said broadcasting had changed rapidly in recent years and said: “ITV is not [...]

Read more…

Posted Friday 6th August 2010

Opinion: Is the time right for more scrutiny of TV ad regulations?

The sudden announcement that the House of Lords is to hold a review into television advertising regulations caught most industry stakeholders and observers on the hop.
The House of Lords communications committee is to look at the regulatory changes to the ad business already under discussion or due to be implemented, from product placement to ITV’s [...]

Read more…

Posted Tuesday 3rd August 2010

Opinion: Pay Wall hits The Times Traffic Hard

Rupert Murdoch’s experiment with a pay wall for The Times newspaper in London has yielded its first results: a two-thirds drop in the brand’s market share within the print news and media category since it began demanding registration in May and subsequently erected a tall pay wall on July 2.
But audience numbers may not [...]

Read more…

Posted Tuesday 27th July 2010

Opinion: Media Perspective – Intermediaries can be a positive force for change

The following was written by Ian Darby and appeared in Campaign magazine on 9th July 2010.
Last week’s annual media owner versus media agency cricket match at the Hurlingham Club, which raised around £100,000 for the Lord’s Taverners charity, demonstrated that this remains an industry, underneath its competitive streak, that is capable of incredible unity and [...]

Read more…

Posted Tuesday 20th July 2010

Opinion: Media Minds Quarterly – Q2 2010

MediaSense hosts a thriving online community on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry. We now have well over 700 members from around the world.
Every quarter we publish a summary of the key topics that got [...]

Read more…

Posted Thursday 8th July 2010

News: MediaSense appoints Head of Digital

MediaSense, has appointed Ryan Kangisser as its Head of Digital to help them accelerate their fast growing business.
Prior to Joining MediaSense, Ryan was Principal Consultant with Billetts and Account Director at Profero, the leading independent digital agency.
Graham Brown commented: “We are delighted that Ryan is going to be working with us. He is [...]

Read more…

Posted Wednesday 9th June 2010

News: The Big Media Debate: why it’s time for a new approach

The recent Big Media Debate, hosted by News International in partnership with Haymarket Brand Media involved participants from all key areas of the media business. It centered on a collection of sobering realities that have defined the media arena in 2009 and 2010. In short:
Clients have been forcing media agencies to pitch [...]

Read more…

Posted Monday 7th June 2010

News: The need for transformational change in client/agency relationships

Mark Hunter, CEO Molson Coors and President of ISBA, recently delivered a keynote speech at the IPA Members’ Lunch on Wednesday 21st April 2010.
In his speech he argues that transformational change is required now in the marketing communications industry to ensure that clients and agencies maximise the opportunity for brilliant and effective work.
In [...]

Read more…

Posted Thursday 6th May 2010