Insights
Opinion: Media Minds – the issues that mattered in February
MediaSense recently started an online community on LinkedIn. Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues touching the global media industry. We already have nearly 500 members from around the world.
Each month we publish a digest of the 3 key topics that got our [...]
News: Why measurement alone will not lead to better marketing
We wanted to share with you a very interesting article from Advertising Age, based on a survey of 400 CEOs, CFOs and CMOs. The survey was designed to understand how companies are measuring and managing their marketing activities. It concludes that those companies who are the most successful are practicing ‘marketing performance management’; [...]
Opinion: Media Sense creates Media Minds community
In December, Media Sense started an online community on LinkedIn. Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues touching the global media industry.
The group is intended as a collaborative dialogue with those who have a genuine passion for the sector, and who strive for [...]
Meet us at: Mobile Media Metrics Initiative
On Thursday 4th February at the BFI IMAX London.
GSMA Mobile Metrics will provide rich audience, planning and reporting information to help the marketing community realise the potential of this fast growing channel.
News: Dominic Stead Joins MediaSense
Dominic Stead, ex Joint Managing Director of MPG UK and CEO of in-flight media owner InviseoMedia has joined the media management consultancy, MediaSense as a consultant to help them develop their fast growing business.
MediaSense was launched in April 2009 by Andy Pearch, ex-CEO of Billetts and Graham Brown, ex Group Development Director, Aegis plc and [...]
News: Reading the Recession
Media Sense were recently commissioned by The Nielsen Company to author a major new report assessing the impact of recession on consumers, brands and businesses in the UK. The report, entitled Reading the Recession, catalogues the effects of the recession on key sectors within the marketing industry, and also identifies the sectors where recovery looks [...]
Opinion: Pitch Imperfect
The following letter was published in full in the trade magazine “Campaign” on 12th November 2009 and is intended to provide insight and leadership in this hot topic area:
“2009 will leave many people in the media agency world bruised, scarred, exhausted and quite possibly downhearted. No year in living memory has witnessed such a [...]
Meet us at: Review, Preview : Media Reflections from Torin Douglas and Raymond Snoddy
Mediatel
Date: 20th January 2010
Venue: Corney & Barrow, 12 New Street Square, EC4A 3BF
Aimed at: Members of Mediatel, and anyone with a keen interest in the future of the media industry
Meet us at: Changing Media Summit 2010
Guardian
Date: 18th March 2010
Venue: Kings Place, 90 York Way, London, N1 9AG
Featuring Speakers from: Conde Nast, Google, CNBC, Telegraph Media Group, Sony Computer Entertainment, Spotify, Sky, AKQA, Cadburys, Nokia, PHD
Aimed at: Senior Executives responsible for media strategy at brand owners, media owners, media and advertising agencies
Opinion: Does the Outdoor Trading model need to change ?
Media Sense commented recently in an “Off the Fence” piece for Media Week. We set out the argument for changing the outdoor trading model. The full article reads :
Annie Rickard, Chief Executive of Posterscope, thinks outdoor trading should move beyond a cost-per-panel basis if its value is to be recognised in the wider media landscape. [...]