Dominic Stead
DOMINIC STEAD
Consultant, Media Sense
Dominic has over 20 years advertising and media industry experience in senior commercial roles, both at media owners (ITV and InviseoMedia) and media agencies (12 years at MPG, where he was joint MD). He therefore has a balanced and in-depth perspective on the media sector.
At ITV he worked at TVS and then TSMS the then first ITV sales house, where he was responsible for developing senior brand owner relationships.
He moved to Media agency MPG (then Mediastar) in 1995 as Marketing Manager, with responsibility for new business generation. During his 12 years there he oversaw in excess of £140m in new business wins. Key highlights included winning prestigious accounts such as Scottish Widows, Mercedes-Benz, TUI, esure, ING Direct, Magners Cider and De Agostini. He was promoted to Joint MD in 2003.
In 2007 he became CEO at OOH/In-flight media owner InviseoMedia.
Email: dominicstead@mediasenseinternational.com