Media Sense International

Theresa Houlihan

Consultant , MediaSense

Theresa has over 12 years advertising and media industry experience in business development, marketing and communications, both at media owners (Ambient Media ) and media agencies ( MediaCom, Starcom Group and UM).

Whilst at MediaCom and Starcom she was responsible for New Business, P.R and Marketing. In 2006 she joined Universal McCann in a regional role as Europe, Middle East and Africa, Head of Business Development and Communications.

During her 12 years she has overseen in excess of £300m in new business wins. Key highlights included winning accounts such as Wrigleys, Masterfoods, Shell, Centre Parcs, Egg, Pfizer, Coca-Cola Company and Barclays.