Media Sense International

Dominic Grounsell, Marketing Director, Capital One

Dominic is Marketing Director for Capital One, one of the UK’s leading credit card companies. In this role, he has successfully led the transition of the business to a fully online-centric marketing model.

Dominic began his marketing career in 2001 with Unilever, later moving to BT in 2005 to become Head of Marketing – Broadband Acquisition, where he successfully re-launched the broadband proposition countering the threat of free broadband from Carphone Warehouse. At BT, he won BT Young Marketer of the Year and the Marketing Society Young Marketer of the Year for his achievements in this role.

Rupert Day, Global COO, Group M

As Global COO, Rupert is responsible for defining and delivering Group strategies spanning trading and new business development, as well as overall Group financial performance. Rupert played a key role in launching Group M in 2003 and served as its first CFO.

From October 2010, Rupert will become Global CEO of WPP’’s newest media network. The company will have a specific focus on identifying and touching consumers on their daily journey in and outside the home, and will be the first to be paid based on performance.

Prior to Group M, Rupert spent more than 10 years in a variety of senior roles for WPP subsidiary companies

Phil Georgiadis, Chairman, Walker Media

Phil’s media career started at Benton & Bowles as a trainee television buyer. From there he joined the newly formed Ray Morgan and Partners for a brief spell before moving to WCRS, where he stayed for nearly ten years. During that time Phil became its youngest ever board member, Executive Media Director in 1990 and Vice Chairman in 1993.

In 1995 Phil became Chief Executive of Initiative Media, London and a member of the Initiative Worldwide Board. In late 1997, Phil became a founding partner and shareholder in Walker Media and then Chairman in 2007.

Chris Maples, Commercial Director, Microsoft

Chris Maples started his career at the first ITV sales house, TSMS. Chris then joined Channel 4 as part of the launch team when the channel became commercially independent in 1993. He swapped terrestrial TV for Flextech Television, Emap Advertising and Maiden Outdoor, before joining Microsoft in 2007.

Chris joined Microsoft as Managing director of its network business DRIVEpm, before becoming Commercial Director in 2009. He is responsible for all display, network, search ad serving and analytics business in the UK.

James Hilton, Joint CEO, Inside Mobile

James co-founded Inside Mobile in 2006 with the aim of providing creative mobile marketing solutions to international brands. Less than four years later, Inside Mobile has achieved and surpassed all of James’ expectations and was recently bought by M&C Saatchi.

Prior to Inside Mobile, James worked in a senior client marketing capacity and was Marketing Director at Weight Watchers Online and MGM Mirage Online, as well as holding roles at the Guardian Media Group and Grey Advertising.

Justin Gibbons, Managing Director, Work Research

Justin set up work.research as a strategic research agency in 2006 after a career spanning research, account planning and media strategy. He has won Marketing and Media Week awards and is a regular speaker at conferences including the Edinburgh TV Festival, BAFTA, and recently the Norwegian Advertising Association.

As Director of Strategic Services at PHD Justin pioneered the use of qualitative research in media and conducted the world’s first neuro-scientific experiment into communications effects.

Andy Pearch, Co-Founder, MediaSense

Andy has a distinguished history in the media industry, having co-founded Billetts and developed it into a leading UK media consultancy. He has worked with many of the most influential advertisers in the UK and Internationally. After the sale of Billetts to Thomson Intermedia, Andy took on the role of Commercial Director. Having managed the integration of the two companies, he left the group in 2008 to set up MediaSense with Graham Brown

Andy started his career at Zenith Optimedia, later joining CIA (now MEC), where during his time as a media buyer he developed a blueprint for evaluating media buying performance.