Media Sense International

Modern business leaders are constantly adjusting course to market conditions, and expect their business partners to be responsive to these changes. Media agencies need to remain in step with their clients’ agendas and move with the speed required to sustain competitive advantage. In our view, actively managing relationships right is a far better use of time than “defaulting” to account reviews.

MediaSense has developed a set of Relationship Management processes to ensure that service value is optimized at every stage of the communication development process, and across all disciplines. The process revolves around three areas: our Organisational Audit ensures agency resources and fees are aligned with client expectations and budgets; where clients are working with several communications partners, our Engagement Mapping process defines roles, responsibilities and relationships to ensure all stakeholders know who works with whom, when and where ; our Process Review assesses the robustness and application of client/agency management systems, tools and processes to identify blockers and enablers to operational efficiency and effectiveness

Even the best partners need proper management. MediaSense’s three-tiered Relationship Management programme identifies issues and opportunities across key Partnership areas, benchmarks each partner against international best practice and defines what is required to deliver integrated communications