Media Sense International

Stepping up to Communications Planning is a bespoke training course designed to help clients understand the latest developments and techniques used in communications planning in today’s complex and fast changing media environment. As the limitations of paid-for advertising and traditional media planning become more keenly felt, many organisations are migrating to a more open customer engagement model for paid, owned and earned communications. This requires re-alignment and re-training for many marketing teams. . This new course from MediaSense can be tailored to your organisation’s needs, objectives and circumstances and to fit with the skills and knowledge gaps in your team.

The specific objectives of ‘Stepping up to Communications Planning’ are to help marketing teams to improve their understanding of the core planning disciplines of audience segmentation and channel planning. Delegates will understand how the key communications channels work in isolation and together, the importance of audience selection, and will gain confidence in the data sources available to their organisations. Working in teams, attendees will embed learning through exercises, and will work creatively to develop impactful communications plans for their brands, that are underpinned by measurable objectives and outcomes.

To download a PDF containing more information on our ‘Stepping up to Communications Planning’ training course please click here

MediaSense also runs an introductory training course on the basics of media planning and media buying entitled ‘Mastering Media – everything you wanted to know about media but haven’t had time to ask’. This is also a bespoke course, designed to prepare marketing teams to navigate their way through today;s media planning and buying world.

To download a PDF on our ‘Mastering Media’ training course please click here