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Opinion: Media Minds January 2012
MediaSense hosts a thriving online community with over 1,600+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on link to see [...]
Opinion: Has OFCOM ducked the real TV trading debate?
Barely noticeable amid the Christmas rush, Ofcom published the findings of its review of the UK’s TV advertising trading market. Predictably and rightly for now, it found insufficient grounds for referral to the Competition Commission. More surprisingly and disappointingly, the report offered scant practical advice for advertisers on trading governance going forwards.Â
True, the TV trading [...]
Opinion: Top Ten Digital Developments for 2012
There is often a feeling of déjà -vu when making predictions in digital marketing as the usual suspects tend to crop up…mobile, local, multichannel, data etc. Either we are all extremely bad at making predictions or the industry is failing us. Naturally I favour the latter since as I see it, we spend too long as [...]
News: Ryan Kangisser, Mediasense named one of Media Week’s 30 under 30
Media Week’s 30 Under 30 revealed Media Week can exclusively reveal the talented media professionals who made it onto this year’s 30 Under 30 list.
After receiving more than 100 nominations for this year’s 30 Under 30 list the Media Week editorial team has compiled the 30 media professionals who best matched the criteria asked for. [...]
Opinion: Media Minds September 2011
MediaSense hosts a thriving online community with over 1,500+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on link to see [...]
Opinion: Media Minds Quarterly – Q1 2011
MediaSense hosts a thriving online community with over 1,000 members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on this link to [...]
Opinion: Are you changing the way you buy media?
The way in which brands buy media could be at the brink of dramatic change. For decades, it has been built on a three-way relationship between brands, media owners and agencies, but these foundations could be starting to crumble with new platforms emerging that allow brands to buy direct.
A report by consultancy MediaSense has identified [...]
Opinion: DSP’s – the media industry’s ‘Big Bang’?
No one would disagree that ‘we live in interesting times’! Even within our micro media environment.
Indeed, so much is changing, driven by the literal and metaphoric emergence of Silicon Valley over Maddison Avenue, and all that such a seismic change entails, it can be hard to decipher the real drivers and their impact.
In one [...]
Opinion: Google next generation media buying summit
Andy Pearch was invited to talk at Google’s recent summit on the future of Media Buying at the Century Club, London on 26/1/2011. Andy talked about the brand owner perspective on automated trading.
• This area is not their greatest concern. Brand owners are still building their digital competencies, cross-channel measurement and paid/owned/earned strategies
• Marketers will [...]
Opinion: Media owners threaten legal action against NewsCorp/BSkyB merger
Media owners have hit back at today’s news that Jeremy Hunt is set to give the green light for NewsCorp to take over the 61% of BSkyB it does not already own, threatening legal action should the deal go ahead.
BT, Guardian Media Group, Associated Newspapers, Trinity Mirror, Northcliffe Media and Telgraph Media Group have formed [...]