Views

Opinion: Media Minds January 2013

MediaSense hosts a thriving online community with over 2000+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on here to see [...]

Read more…

Posted Wednesday 9th January 2013

Opinion: Media Minds September 2012

MediaSense hosts a thriving online community with over 2000+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on here to see [...]

Read more…

Posted Tuesday 11th September 2012

Opinion: Media Minds May 2012

MediaSense hosts a thriving online community with over 1,600+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on here to see [...]

Read more…

Posted Thursday 31st May 2012

Meet us at: Which Way Next? Same Games, New Rules

‘Which Way Next? Same Games, New Rules’ took place on 2nd May 2012 at Searcy’s @ The Commonwealth Club in London.
Which Way Next? was a summit for leading influencers from the media industry to share new thinking on the changing face of the client/agency and media owner relationships in the increasingly democratised and data-driven media [...]

Read more…

Posted Friday 18th May 2012

Opinion: The changing face of the media pitch

The media pitch hasn’t changed but it should. Over-scoped briefs seeking solutions to too many ill defined marketing communications problems, sloppy processes and ludicrous media costing templates designed in the 1980s for an analogue world, all too frequently conspire to achieve an incredibly ambitious goal – the status quo, with the promise of huge cost [...]

Read more…

Posted Tuesday 13th March 2012

Opinion: Media Minds January 2012

MediaSense hosts a thriving online community with over 1,600+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on link to see [...]

Read more…

Posted Tuesday 17th January 2012

Opinion: Has OFCOM ducked the real TV trading debate?

Barely noticeable amid the Christmas rush, Ofcom published the findings of its review of the UK’s TV advertising trading market. Predictably and rightly for now, it found insufficient grounds for referral to the Competition Commission. More surprisingly and disappointingly, the report offered scant practical advice for advertisers on trading governance going forwards. 
True, the TV trading [...]

Read more…

Posted Monday 9th January 2012

Opinion: Top Ten Digital Developments for 2012

There is often a feeling of dĂ©jĂ -vu when making predictions in digital marketing as the usual suspects tend to crop up…mobile, local, multichannel, data etc. Either we are all extremely bad at making predictions or the industry is failing us. Naturally I favour the latter since as I see it, we spend too long as [...]

Read more…

Posted Monday 19th December 2011

News: Ryan Kangisser, Mediasense named one of Media Week’s 30 under 30

Media Week’s 30 Under 30 revealed Media Week can exclusively reveal the talented media professionals who made it onto this year’s 30 Under 30 list.
After receiving more than 100 nominations for this year’s 30 Under 30 list the Media Week editorial team has compiled the 30 media professionals who best matched the criteria asked for. [...]

Read more…

Posted Thursday 15th September 2011

Opinion: Media Minds September 2011

MediaSense hosts a thriving online community with over 1,500+ members on LinkedIn.
Called Media Minds, our Group is a forum for expressing, exchanging and commenting on current and emerging issues that affect the global media industry.
Each quarter we publish a summary of the key topics that got our group talking the most
Click on link to see [...]

Read more…

Posted Tuesday 6th September 2011