Media Sense International

Following the success of our Which Way Now? event, MediaSense invites you to Which Way Next? a topical seminar for leading influencers from the media industry.

Which Way Next? will focus on the changing face of the client, agency and media owner relationships in the increasingly democratised and data-driven media landscape.

Will agencies need to fundamentally re-think their structures to meet evolving client needs?

Are we on the verge of a major change in the way media owners trade with both agencies and clients? Media is a critically important marketing tool, but have the rules of engagement changed?

To debate these topics and more, we have assembled some of the industry’s leading speakers from the client, agency and media owner community. We shall also be sharing the findings from new commissioned research reflecting the industry’s thinking on these issues.