Which way now?

Re-examining value and values in media

November 3rd 2010
Design Council, London.

Which way now? was a summit for leading influencers from the media industry to share new thinking on the measurement of performance, the management of relationships and strategies for managing change.

An impressive cast of leading industry speakers presented to a full house and provoked much lively and topical debate.

To compliment the event, we commissioned work with Ipsos to poll 250 industry stakeholders to gauge the temperature of the industry regarding these issues. The key findings were unveiled on the day.

If you would like to view the presentations, just click on each speaker’s name below.

> Justin Gibbons, Partner, work.research
> Rupert Day, Global COO, Group M
> Chris Maples, Commercial Director, Microsoft
> Phil Georgardis, Chairman, Walker Media
> James Hilton, Joint CEO, Inside Mobile
> Andy Pearch, Co-Founder, MediaSense
> Dominic Grounsell, Marketing Director, Capital One

> If you would like to receive a copy of the full research report > click here

> If you would like to read a short summary of the key issues raised on the day and view some feedback > click here
> Click here to request a meeting with MediaSense,  to discuss the key findings from the research and the event