Situation: A Top 5 UK Retailer was nearing the end of its media planning and buying contract, and decided to conduct a discreet audit of operational alternatives and productivity improvements available in the marketplace. They appointed MediaSense to evaluate and quantify 5 separate commercial offers.
MediaSense provided a report evaluating the agency presentations and cost commitments. We segmented savings claims into hard (where savings could be banked immediately) and soft (where savings were not yet tangible) types. We identified opportunities and risks inherent in each offer.
Outcome: The advertiser used the report to negotiate improved terms of business with their current provider, which will yield over 10% savings.