International Agency Consolidation
Situation: A major global automotive manufacturer was seeking to consolidate its media planning and buying account across 32 European markets. MediaSense won the assignment to support the European pitch panel.
MediaSense worked intensively alongside purchasing and marketing teams, providing technical expertise on media buying delivery and interim media consulting within the European marketing team.
We researched and wrote the marketing brief, offered guidance to the pitch management team and helped to resolve internal differences through the process.
Outcome: The pitch was concluded to timetable, realized savings, and delivered operational and strategic resources which met or exceeded expectation. MediaSense is now a recognised supplier of media services globally to the Group.