Situation : Our client felt they were being held back by a lack of digital expertise within their organisation. They were therefore unable to truly challenge their agencies planning and thinking.
MediaSense devised an entirely bespoke training programme built around the key pillars of digital marketing including display, search, affiliates and social media. The training courses were theoretical as well as practical with real life scenarios used to help the organisation better evaluate the output of their agencies. MediaSense covered a range of issues including planning and implementation, optimisation, attribution of performance, channel integration and agency remuneration to name but a few
Outcome : A more informed and forward thinking client, with a much better and transparent relationship with their agencies.